MARK KOOPS

Mark is the former Managing Director of Reveille, a company he helped launch in 2002. Mark is responsible for creating and developing a wide range of innovative programming and content for television and online audiences. He has produced more than 750 hours of television, including 11 seasons of NBC’s The Biggest Loser, of which he is co-creator and executive producer.

Under his leadership the show has become recognized as a standalone health and lifestyle brand by developing tools and products inspired by the show. The Biggest Loser consumer products program has generated over $150 million in spending with presence at more than 25,000 major retailers to date. He was named to Advertising Age’s 2008 Marketing 50, and he was ranked 11 out of 50 on The Hollywood Reporter’s 2010 Reality Power List.